The Power of Storytelling…

The telling of stories is a powerful method of communication, that our business understands. Storytelling is a superpower tool, that we tend to forget about. When you watch a film in one single frame there is so much that frame is telling you. In one single scene there are a couple things happening. The score in the background is telling you how to feel. The camera position: high angle or low angle makes you feel different emotion when the actor is talking. Similarly a wide angle is setting up the location of the scene. The colors from warm to cool tones has an effect on the emotions. This is just one medium to consider. 

The power of storytelling is an unparalleled one.Telling stories is part of what makes us humans. It’s one of the things that comes quite easy to all of us. Whether it’s through reading, writing, or orally. There isn’t a moment where a story isn’t being told, just walking down the streets, the sounds, the smells, the people, even the advertising around people’s neighborhood says a lot. 

Stories are constantly flowing, they are powerful because they teach us of the past, the present, the hopes, the fears and dreams the future holds. Stories have long provided archetypal characters that have become legendary to us from the ancient Greek/Roman gods and people, to the knights of the roundtable. Joseph Campbell introduced us to the hero’s journey, which has meant the theory is used when discussing character development. 

Storytelling holds the key to knowledge and power to learn and grow. It is the tool that helps us understand people and life. The stars above us carry stories that have graced our world throughout time. Endless amounts of teachings to humans around the world. 

Crafting the perfect story isn’t an easy process. As a result, there are various elements to make it memorable. Our promise here is to take every inspiration into account when building your story, to make it work well for your brand. 

Here at Rendezvous in Florence, we understand the importance of what a great story is, and what it represents. We’re ready to develop your tale….

Jasmine, Rendezvous In Florence